Practical, Down To Earth Small Business Marketing Bible

When looking for a good resource of small business marketing that will be sure to become your Bible, look for practical, down to earth, easy to apply practices.

To develop good habits, practice is key. Following marketing practices that are easy to apply to your business up your chances of making these practices a habit. Use a mentor with a proven rack record for success who doesn’t speak in gobbledy-goop. Scientific theories are fine, but plain English works in the real world. No need for a Masters degree in small business marketing. (although if you have one, applause!)

Look to:

Convert casual buyers in to regular, loyal customers
Implement basic marketing principals
How to use give-always
How to use partnerships, joint ventures or piggy back relationships
How to write direct marketing pieces that will garner results

The combination of these basics should provide you with a small business marketing bible that will give you direction and confidence to compete with anyone.

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31 January 2009 | Business

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